The Industry Sessions

ABOUT THIS SESSION

Associate Director & Choreographer – West End, TV & Commercials Joanna Goodwin is a West End choreographer and associate director whose work spans stage, television, and high-profile commercial campaigns. Her credits include My Fair Lady (London Coliseum), Pippin (Charing Cross Theatre), Annie, Top Hat, Gypsy, and 42nd Street, working alongside some of the industry’s most renowned directors. Joanna has also worked extensively in television and film, choreographing and coaching for shows like Strictly Come Dancing, and appearing in or staging movement for projects across BBC, ITV, and live event TV. Known for her creative energy, clarity in the room, and empowering teaching style, Joanna brings a wealth of professional insight to Finesse Stage and Screen — helping performers refine their technique and shine under pressure in a safe, supportive environment.